The Anndore House is an exclusive boutique hotel in Toronto. BT/A created the name, brand identity and marketing campaign to launch this Silver Hotel Group property.
For almost two decades, BT/A has led the strategic creative direction of Canada’s pre-eminent Opera Company. From developing the capital campaign for the Four Seasons Centre for the Performing Arts, to rebranding the organization, BT/A handles all marketing initiatives for the COC.
BT/A raised awareness in Toronto of this 100-year-old chocolate company. Our strategy included above-the-line advertising, location-based marketing and a robust sampling program.
BT/A was selected to handle the rebrand of the Ontario Media Development Corporation (OMDC). Ontario Creates, an agency of the Ministry of Tourism, Culture and Sport is the central catalyst for the province’s cultural media cluster, which includes book publishing, film and television, interactive digital media, magazine publishing and music industries.
The Royal Ontario Museum is one of the largest museums in North America, and the largest in Canada. As AOR, BT/A creates advertising campaigns for all of the ROM’s exhibitions, membership campaigns and special events. Since beginning work with the museum, attendance has increased by 30% attracting more than 1.4 million visitors in 2017, making the ROM the most visited museum in Canada.
Founded by HRH Prince Harry, the Invictus Games in Toronto welcomed over 550 athletes from 14 countries in a seven-day event that celebrated the heroic journey of injured and ill servicemen and women. The seven-day athletic competition was sold out with 97% of Torontonians being aware of the games. The games also raised awareness about post-traumatic stress disorder and challenges that veterans face when they leave service.
For almost two decades, we have shaped the creative and in-restaurant experience for this national family-friendly restaurant chain. From localized campaigns to innovating the customer experience we have helped keep East Side Mario’s one of Recipe Unlimited Corporation’s top-performing brands.
Culture Days is a nationwide weekend to celebrate arts and culture. Starting the last Friday of each September, Culture Days is an opportunity to build connection, awareness and pride in the vibrant nature of arts and culture across Canada. For over 10 years Culture Days has connected millions of Canadians in thousands of communities across the country.
For over two decades, we have shaped the Cardmember experience. From notable product launches to specially curated events with the world’s top chefs, luxury brands and top bands, we establish American Express as a true lifestyle brand.
